The Bos Group consists of various companies, each with its own focus on the distribution and further expansion of the brands. In this way, the Bos Group allows for an autonomous, individual approach to each brand. However, it also strongly believes in combining strengths. This means that the various brands work together behind the scenes to generate synergy effects. An example of this is making common use of the Finance, Logistics and IT departments’ facilities. The Bos Group also operates outside the Benelux and has several companies abroad. These subsidiaries take care of all the distribution tasks associated with the licensed companies outside the Benelux.
AMERICAN SNEAKERS American Sneakers is a distribution and marketing company operating in the Benelux and DACH territory. Established in 2014, American Sneakers is the distributor of the sneaker brand Keds, ProKeds, Wolverine, Sperry and CAT Footwear. The company has showrooms in Brussels in Belgium, Neuss in Germany and in Weert and Nieuwegein in the Netherlands. The head office is based in Weert, The Netherlands.
FAIRBO FASHION SHOES Fairbo is a distribution and marketing company, which builds footwear brands in the Benelux and DACH territory. The company has showrooms in Brussels in Belgium, Neuss in Germany and Weert and Nieuwegein in the Netherlands. Fairbo’s strength lies in the relationships it enjoys with retailers throughout the Benelux territory, which enable it to widely distribute and effectively build brands. In 1996, Fairbo Fashion Shoes acquired the Australian Footwear licence rights in the Benelux. Its portfolio also includes Geox and J.Legacee.
BO SPORT Operating from showrooms in Brussels, Belgium and Weert and Leusden in the Netherlands, Bo Sport BV specialises in the sales and marketing of high-performance shoes, clothing and hardware in the Benelux. Bo Sports has been the official distributor of Australian Sportswear in the Benelux since the early 1980s. In 1985 it became licensed distributor of Babolat in the Netherlands. Bo Sports further added to its portfolio in 1992 when it was named licensed distributor of Brooks in the Benelux.
KESBO BV is the Converse Bags licensee in Europe
MARUTI BV is a development, marketing and distribution company that carries the brand Maruti worldwide.
SHOE 52 BV is the European licensee holder for O’Neill Footwear and Socks since 2013. O’Neill Footwear and Socks are developed with high quality, great detailing, rich leathers and vintage materials which is always in line with the O’Neill apparel.
LOGISTICS All Star Benelux BV is one of The Bos Group’s service companies. Among other things, All Star takes care of the warehousing for a number of subsidiary companies and external clients. For the latter, services generally concern VAS activities such as pre-packing, labelling, etc. Flexibility and professionalism are key words at All Star. The company has close relations with one of the other service companies: Bos Facilities BV. This company takes care of all the group’s logistic activities, e.g. worldwide import and export of goods, customs-related business and transport. On average, All Star has 28,000 m2 of storing space at its disposal, divided between seven locations. During peak season, All Star processes an average of six to ten 40 ft. inbound containers per day and around 250,000 to 400,000 items are shipped out every week. These items range from shoes and clothing to bags and accessories. During this time, the total number of storehouse employees can vary from sixty to ninety. By swiftly scaling both the employees and space up and down and by combining volume with Bos Wholesale BV, All Star Benelux BV guarantees excellent performance combined with competitive rates.
The Bos Group decided to introduce outlet stores in order to sell old stock without damaging the market. This idea has developed into an independent business group with nine stores. The stores give the company the opportunity to switch slow moving styles with fast movers within the normal distribution channel.
The Netherlands: Roosendaal – Lelystad – Roermond
Belgium: Maasmechelen – Messancy
Germany: Wertheim [Frankfurt] – Berlin – Zweibuecken – Neumuenster [Hamburg] – Ochtrup
CROSSMOOR GOLF AND COUNTRY CLUB Due to a large passion for the sports industry the Bos Family owns an 18 hole golf course since 1986. Crossmoor is situated in a beautiful nature reserve called the Laurabossen in Weert. It is a peaceful surrounding close to the border of Belgium. It has an excellent restaurant, a clubhouse, tennis courts, meeting rooms and a hotel with 15 rooms. Both business and pleasure can be perfectly combined.
CONTACT INFO COMPANIES
AMERICAN SNEAKERS: KEDS, PROKEDS, WOLVERINE, SPERRY, CAT FOOTWEAR
PHONE: +31  495 85 11 05 – FAX: +31  495 54 22 16 FAIRBO FASHION SHOES: AUSTRALIAN FOOTWEAR, GEOX, J.LEGACEE PHONE: +31  495 53 35 42 – FAX: +31  495 54 36 69 BO SPORTS: BROOKS, BABOLAT, AUSTRALIAN CLOTHING PHONE: +31  495 57 45 00 – FAX: +31  495 54 85 05 SHOE 52: O’NEILL FOOTWEAR PHONE: +31  495 85 12 00 – FAX: +31  495 46 20 58 MARUTI FASHION: MARUTI PHONE: +31  495 85 10 20 – FAX: +31  495 46 20 58 SHOWROOM TRADEMART BELGIË PHONE: +32  2 478 61 21 – FAX: +32  2 478 49 67